As technology continues to improve, businesses will have to adapt to trends in marketing and consumer behavior. Businesses that are attentive to the trends of 2017 will be able to quickly implement new tools and strategies for greater success and improved customer reaction. The most important part of a strong, competitive business is reliable broadband. Below are five applications driving the requirements of business, and it’s important your community have the infrastructure to support them.
1. The Internet of Things (IoT)
Smart devices are more efficient and capable than ever. In 2017, we’ll continue to see advancements in sensors, software, and technology that will allow our devices to be interconnected and speak to one another.
2. Remote Employees
Digital space allows employee to work from just about anywhere. More and more we’re seeing employees seeking a flexible schedule and the comfort of working from home. Remote employees allow employers to have access to talent all over the world.
3. E-Commerce & Social Media Marketing
The ease and convenience of online shopping is something consumers value. Social media marketing makes it easy for e-commerce companies to reach their target audience and ensure their ads are being seen by the right people. Social media is a crucial addition to every brand’s marketing strategy.
4. Big Data and Analytics
While there’s room for much improvement on gathering data, we should see more accurate measurements and customer data in 2017. Companies like Facebook and Twitter offer built-in analytics and data for users.
5. Video Content
Video content is streamed at an almost alarming rate. As virtual and augmented reality become more mainstream, we’ll see even more brands begin to utilize video content. Brands are looking for new ways to capture an audience’s attention through video.