Buried treasure –Maximizing Your Network Investment

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Growing-up, I loved scouring the hills behind my grandfather’s farm for old bullets. These came in three flavors: sharp-tipped, round-tipped, and mushroom-shaped–likely deformed on impact. Folks had long forgotten where they came from (perhaps a battle or an improvised shooting range). Whatever the case, these rust-encased relics eventually added up to a small treasure trove. In a way, the investment communications service providers have historically made in their services and infrastructure are similar to those hills I spent countless childhood hours scavenging.

There’s gold in them thar hills

The unrealized potential contained within provider networks and the ways it can be unearthed are as varied as the profiles of these companies and the customers they serve. Let’s explore a few:

  • Forgotten capabilities. During M&A, expectations for value generation are high and time is of the essence. Synergies not realized within the first year often never materialize. Poor inventory management systems and loss of tribal knowledge can lead to stranded assets which may lie dormant for years, waiting to be unearthed. Fortunately, these assets tend to keep for a long time, and if you know how to look, a disciplined approach can yield a potentially valuable source of revenue.
  • Unique assets. It’s tempting to believe networks are all created equal. The reality is geography matters. While some routes are fairly common, others are not. Whether it’s finding the shortest distance between two points to shave milliseconds off a connection, creating the right level of diversity (or triversity –is that a word?) to build resiliency, or reaching a location in ways others can’t, unique assets are valuable. A strategy to identify and market them can yield a new revenue source with a nominal investment.
  • Natural adjacencies. Your network and existing customer base position you to grow. Whether it’s offering adjacent services to your existing customers (from dark fiber to video and unified communications), expanding into adjacent customer segments (wholesale services, large to small businesses and residential) or leveraging adjacent sales channels, growth opportunities are there for the taking. A realistic market evaluation and an honest assessment of your right to win can lead to fruitful expansion ventures.
  • Third party spend. Another area filled with potential is in third party spend. Technological evolution, price compression, and poor discipline make this area ripe with opportunity. If you haven’t looked into this area for a couple of years, chances are there are opportunities for substantial cost savings. Leveraging a newer technological approach to solve an older problem, reviewing legacy contracts, and auditing third party costs to match them to revenue sources are some of the ways to reduce waste and improve profitability.

– Ronin Technology Advisors

Hope is not a strategy

While knowing what you’re looking for is helpful, knowing how and where to look is imperative. Ronin Technology Advisors specializes in helping service providers unleash their investment to maximize the value to their customers. Let’s talk. Get a no-obligation consultation at hello@roninpbr.com or 303.678.1844.

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Our team has over twenty-five years of experience building and deploying network services, and transforming organizations into recognized market leaders.  Give us a call and let’s see how we can help you.
hello@roninpbr.com or 303.678.1844

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RONIN TECHNOLOGY ADVISORS

We are enablers of network infrastructure and services. Our team is fluent in the languages of technology and business, and is able to move between them with ease. When you engage Ronin, you engage authentic career product developers, engineers, technology strategists, and sales leaders who not only love networks, who have stood in our clients’ shoes and felt the rumble of organizations at scale.

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