Let’s face it, we all love a good story. Our brains are hard-wired to latch-on to an engaging narrative. Whether you’re presenting to a crowd or engaging a virtual audience, there’s hardly a better way

Successful products (including services) solve a clearly defined customer need. Unfortunately, successful product design (i.e. the process of getting from need to solution) can sometimes feel like it’s equal parts science, art, and magic. Buyer

It’s a ‘final exam’ for the entire organization. Marketers, project managers, developers and operations personnel are all graded on the product’s acceptance and success. The launch itself reveals how agile and innovative a company is,

Things change –mergers, personnel, technology, markets. These changes often lead to untapped revenue potential and unnecessary spending.