Successful products (including services) solve a clearly defined customer need. Unfortunately, successful product design (i.e. the process of getting from need to solution) can sometimes
It’s a ‘final exam’ for the entire organization. Marketers, project managers, developers and operations personnel are all graded on the product’s acceptance and success. The
Things change –mergers, personnel, technology, markets. These changes often lead to untapped revenue potential and unnecessary spending.
The unrealized potential contained within provider networks and the ways it can be unearthed are as varied as the profiles of these companies and the customers they serve. Let’s explore a few:
It’s officially the new normal. Everyone’s life is different than it was a month ago, and the coming months are full of uncertainty. The one
by JP González, Product Marketing Ronin The buyer’s journey, that process that starts when you realize you have a need and ends when you buy
