Last month, our four rules of pricing got some folks talking, so we thought we'd strike while the iron is hot and share our rules on marketing. As with most of our insights, we’ll try

Spring is a time for cleaning, renewal and, getting ready for summer. This could mean tuning-up the lawnmower, oiling the robot mower, or pimping that vintage El Camino SS you keep in the garage. While

As an engineer turned product manager, most of my new role came naturally to me, but the dark art of packaging and pricing eluded me. Then, one day, I had a eureka moment. A client’s

You are what you eat and, of course, breakfast is the most important meal of the day. So, if culture eats strategy for breakfast, as Peter Drucker famously observed, you should mind what strategy you