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The myth of the Great Idea

The myth of the Great Idea

While the word "execution" may sound a lot like "doing stuff," it's really about "doing stuff right." Coming up with an idea is the easy part. Bringing it to life involves vetting, planning, development, testing

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The 4 Rules of Marketing

The 4 Rules of Marketing

Last month, our four rules of pricing got some folks talking, so we thought we'd strike while the iron is hot and share our rules on marketing. As with most of our insights, we’ll try

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Spring Sales Tune-up

Spring Sales Tune-up

Spring is a time for cleaning, renewal and, getting ready for summer. This could mean tuning-up the lawnmower, oiling the robot mower, or pimping that vintage El Camino SS you keep in the garage. While

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Product Development: The 4 Rules of Pricing

Product Development: The 4 Rules of Pricing

As an engineer turned product manager, most of my new role came naturally to me, but the dark art of packaging and pricing eluded me. Then, one day, I had a eureka moment. A client’s

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Insights

Spring Sales Tune-up

Spring is a time for cleaning, renewal and, getting ready for summer. This could mean tuning-up the lawnmower, oiling the robot mower, or pimping that

Read More »