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Product Development: The 4 Rules of Pricing

Product Development: The 4 Rules of Pricing

As an engineer turned product manager, most of my new role came naturally to me, but the dark art of packaging and pricing eluded me. Then, one day, I had a eureka moment. A client’s

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Strategy Feeds Culture

Strategy Feeds Culture

You are what you eat and, of course, breakfast is the most important meal of the day. So, if culture eats strategy for breakfast, as Peter Drucker famously observed, you should mind what strategy you

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Allies, Rivals, and or Frenemies?

Allies, Rivals, and or Frenemies?

Sales and marketing are as intertwined as bread and butter, rhythm and blues or Bonnie and Clyde. They’re uttered in the same breath, yet, people within these two functions often don’t see eye to eye–particularly

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2021 – Evolution of the Operator Service Edge

2021 – Evolution of the Operator Service Edge

Software-defined networking (SDN), network functions virtualization (NFV), software-defined wide-area networking (SD-WAN), secure access services edge (SASE), 5G, IoT, and edge.

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