Successful products (including services) solve a clearly defined customer need. Unfortunately, successful product design (i.e. the process of getting from need to solution) can sometimes feel like it’s equal parts science, art, and magic. Buyer

It’s a ‘final exam’ for the entire organization. Marketers, project managers, developers and operations personnel are all graded on the product’s acceptance and success. The launch itself reveals how agile and innovative a company is,

Things change –mergers, personnel, technology, markets. These changes often lead to untapped revenue potential and unnecessary spending.

The unrealized potential contained within provider networks and the ways it can be unearthed are as varied as the profiles of these companies and the customers they serve. Let’s explore a few: