– Nearly half of consumers say they have left a business’ website and made a purchase elsewhere because the experience was poorly curated
– 73% of consumers feel they haven’t been engaged in a personalized way
– Your customers are spending 90+ minutes per day engaging on platforms where they could be engaging with you.
It’s a tricky situation. With technology continuing to mature, we have found ourselves in a marketing machine that has become too intimate for anyone’s comfort. However, we still want to be personally engaged. While there are a number of ways to do this, we believe the key is authenticity: building a brand that engages customers and helps them understand how the services you offer enrich and enable their lives.