You’ve probably never heard of RL Burnside, but I guarantee you’ve heard RL Burnside. He was a blues guitarist and songwriter from rural northern Mississippi, the epicenter of American Blues. For over 65 years, RL lived rather unnoticed; working odd jobs, writing songs and performing locally in blues clubs and dives bars. RL (pronounced Rural) was influenced by other great bluesmen including John Lee Hooker, Howlin’ Wolf and Muddy Waters. It wasn’t until the last 15 years of his life, when his music was rediscovered by Fat Possum Records, that his music got the recognition it deserved.
With the help of his new recording label, Rural re-recorded his own music with a new sound to new audiences, and they loved it. RL has opened for the Beastie Boys and played at Bonaroo. His music has been featured in The Sopranos and The Black Keys credit him for influencing their gritty blues-rock guitar riffs. If you’re looking for a place to start to discover RL’s music, I recommend watching one of his early recordings, or the August 2021 Black Keys new album.
Much like Burnside, in 2020 voice services were rediscovered. It’s strange to think that a +$100B market is making a comeback, but an exponential increase of devices and platforms, combined with the need for seamless integration, has increased the usage and the relevance of voice. Voice is back!
- UCaaS solutions are defining the future of remote work as service providers are seeing a nearly 30% CAGR on UCaaS.
- Service providers have noted that during the pandemic they’ve seen their ALOCs (average length of call) increased by 2-3X. Longer calls, more calls and more revenue.
- New service providers or broadband providers are seeing the value of adding voice services as they build out new FTTX networks because they are able to increase the ARPU and take rates of their network investment.
- Hyperconnected platforms that utilize AI and SDN are able to make network improvements in near real-time, seamless connect and integrate applications such as Skype, MS Teams, and Zoom that use voice and text to automatically improve the quality, security and the customer experience.
So whether you’re looking to repackage your existing voice services, add voice services to your existing product, or get some fresh ideas on your service offering we can help.
Steve Smith, Senior Partner